Your All-in-One Partner. From Idea to Product.

We are an all-in-one cosmetics company that handles marketing,planning, creatives, manufacturing, and sales.

We have accumulated a wealth of know-how backed by 40 years of experience in cosmetics development and deep connections with a wide range of ODM/OEM and container material manufacturers to do everything from marketing to planning, manufacturing, and sales strategies. We can prepare efficient and effective product proposals that bring our customer’s ideas to life.

Why Our “One-Stop” Service is Chosen

Planning capabilities based on 40 years of accumulated knowledge, a strong OEM network, and sourcing ingredients that differentiate our products. This is the allure of our “one-stop” service.

1. Planning and Product Development Capabilities

Our expertise in anti-aging care, cultivated over 40 years in the aging Japanese market, has given us the planning and product development skills to continue to commercialize and offer a variety of ideas to address beauty and health concerns.

2. OEM Network

We have a strong OEM network that takes our wide variety of plans and ideas and turns them into top quality Japan-made products. Our 40-year co-op track record is a testament to the strength of our network.

3. Unique ingredients

We are constantly pursuing the possibilities of raw ingredients. It is through this pursuit that we are able to create “less is more” cosmetics (Less ingredients, more impact). These raw ingredients utilize Japan’s unique natural resources to create unmatched product value.

Case Study

Company

Trade name Willumina Inc.
Business Description Planning and development of solutions for challenges women face in everyday life. Planning, developing, manufacturing, and selling of original brand cosmetics, etc. Internet mail-order sales
Date of establishment June 2018 (founded in 1984)
Capital 100 million yen
Number of employees 91 (as of September 1, 2024)
President and Representative Director Shiona Yukimura
Main clients and suppliers Japan Consumers’ Cooperative Union, other nationwide co-ops/drugstores (Wellucia, Sugi Pharmacy, Tsuruha Drug, Drug Seims, etc.)/volume retailers (Yodobashi Camera, etc.)/ec sites (Amazon Japan, Rakuten, Yahoo)/catalog mail order (Dinos, Nissen, etc.)/*Clients of our brands by category.